Marketing strategist and author Robert Michael Fried strikes a refreshing balance between making money and making meaning. Fried has spent most of his career directing or repositioning the marketing and sales strategies for blue chip companies such as Motorola, Quasar Electronics, Marantz Stereo, Hansen Juice and Soda, Nautilus Fitness, and a conglomerate that owned Starcraft Recreational Vehicles. His book A Marketing Plan for Life shows how you can reapply twelve essential business principles to create meaning, happiness and true success in both your career and personal life. In short, the book shows the reader how they can turn their life into their most successful business venture yet. Fried, a highly regarded licensing expert has secured and developed the marketing licenses of Eddie Bauer Eyewear and Laura Ashley Eyewear, two of the optical industry's best selling brands. He also is a co-founder of Planet Products, the first biodegradable "green" household cleaner product line sold in major supermarket chains including Vons, Ralphs, Gelson's, and Safeway.