He is the co-founder of BrandMark, Inc., a marketing consulting firm with several high-profile international clients. His licensing expertise was a major factor in the creation of licensing partnerships with the following companies: bebe Coach Dakota Smith Eddie Bauer Hart Schaffner & Marx Laura Ashley Motorola Nautilus Nicole Miller Oakley Revlon Wimbledon Fried codified the 12-Point Marketing Plan process that offers companies of all sizes step-by-step brand marketing solutions. He later created a work/life seminar series called "A Marketing Plan for Life" utilizing the same marketing planning process. These seminars have been conducted around the world, including a presentation to guests at the world renowned Canyon Ranch Resort, and an international symposium of sales executives in Milan, Italy and Toronto, Canada. He is the co-founder of the ThirdWind Company, which was created to encourage, motivate and inspire people to discover and take action on what really matters most to them. Fried holds a Masters of Marketing/Communication from Boston University where he graduated at the top of his class. He has been a frequent guest lecturer on many major college campuses including UCLA's Anderson School of Business and USC's Marshall School of Business. Fried's book entitled A Marketing Plan For Life is slated to be released in January 2005 as a Perigee Book - a member of Penguin Group (USA) Inc.